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Archive for the Happoshu Category

01.16.2010

Kirin Overtakes Asahi in 2009

Kirin Classic Lager Beer

Kirin Classic Lager Beer

Kirin Brewery has beaten Asah Brewery in beer
shipments for the first time in 9 years!

A staggering 178million cases (of beer and beer-like drinks) were shipped last year. Asahi shipped 800,000 less.

Good news for Asahi in terms of sales though,
they beat… Continue reading

08.22.2009

Nonalcoholic Beer From Suntory

I read in Kyodo News yesterday that Suntory are planning a “nonalcoholic beerlike drink” (i.e. happoshu) to be released at the end of September to compete with Kirin’s Kirin Free and the soon to be released Asahi Point Zero.

The drink will contain no alcohol but they claim it will have the
brisk flavour of beer
because it contains 1.3 times more malt… Continue reading

05.17.2009

Style Free Beer From Japan

A couple of new “beers” (actually Happoshu, beer-like drinks) from Asahi and Kirin. The Kirin is one of their 0% alcohol range. Continue reading




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