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Posts Tagged Third Category Beer

01.21.2010

So Just What is Happoshu Anyway?

This question bugged me for quite a while when I first discovered that Japan has 3 categories of beer, and I don’t mean lager, beer, bitter, etc.

Japanese Happoshu

Japanese Happoshu

Thankfully, an article in the Daily Yomiuri yesterday cleared it up for me.

The reason Japan has 3 different categories of beer is… Continue reading

10.14.2009

Japan Beer Sales Down But Kirin On Top

Kirin Lager Beer

Kirin Lager Beer

Beer sales in Japan have dropped this year apparently due to an unseasonably cool summer…um, was that the really hot, humid summer I just lived through? Unseasonably cool huh?

 

Kirin won out amongst the big 4 market leaders but only by .6%… Continue reading

07.9.2009

Beerlike drinks in Japan hit new low price

Japan has three main kinds of beers:

  • Normal lagers (Kirin, Asahi, etc)
  • Happoshu (Low Malt beers – less than 67% malt and cheaper than normal lager as tax is lower)
  • Third Category Beer (These are “Beerlike” drinks as they are called and the ingredients are soybeans, corn and peas as opposed to malt).

The Third Category Beers are the cheapest of the lot, and as… Continue reading

05.17.2009

Style Free Beer From Japan

A couple of new “beers” (actually Happoshu, beer-like drinks) from Asahi and Kirin. The Kirin is one of their 0% alcohol range. Continue reading




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