This Summer saw the release of three new Japanese beers from the main Japanese breweries, Kirin, Asahi and Sapporo. Although only Kirin released a real beer.The other two opted for the cheaper option of beer-like drinks (daisan).
Asahi Blue Label
First came the Asahi Blue Label which… Continue reading
A Sapporo Happoshu
Ok, this news is a little bit old, as the Daily Yomiuri reported it back in January, but I’ve been busy and not had time to put this post up.
Basically it seems that some of the major Japanese brewers, Suntory and Sapporo to be precise, are essentially stopping… Continue reading
Asahi Beer Mug
The Daily Yomiuri newspaper reported yesterday that Asahi Breweries Ltd. has taken back the top spot in the beer market in Japan after two years in second place to Kirin.
Asahi was top in the first half of 2010 with 37.1% of sales followed by Kirin with 36.4%, Suntory… Continue reading
This fantastic new commercial from Sapporo came to my attention through the Mutineer Magazine blog, I’ve yet to see it on Japanese TV. Maybe I’m not watching enough NHK variety shows! (Thankfully I don’t watch any!).
It’s a phenomenal live action/cgi trip through Japanese brewing history and mythology (I guess!) – including sumo wrestlers, geisha taiko drumming and dragons – and is just quite beautiful to watch… Continue reading
Katsunuma in Yamanashi Prefecture (not too far from Tokyo) is one of the major wine producing areas in Japan.
Last year my wife and I visited the area and visited some of the wineries.
One of the larger wineries, which was initially on our list to visit but turned out to be a bit further away than the others and involved a taxi or bus trip so we… Continue reading
