Ok, this is my top 5 Japanese beers, not the top 5 in terms of sales, etc here in Japan.
I’ve tried over 110 Japanese beers, lagers, happoshus and daisans in my time here in Japan, so I thought I’d share what I think the top 5 are.I haven’t included any happoshus or daisans in this (I’ll make a separate top 5 for those), as it’s a bit unfair… Continue reading
Asahi Beer Mug
The Daily Yomiuri newspaper reported yesterday that Asahi Breweries Ltd. has taken back the top spot in the beer market in Japan after two years in second place to Kirin.
Asahi was top in the first half of 2010 with 37.1% of sales followed by Kirin with 36.4%, Suntory… Continue reading
Aeon Supermarket, Japan
With the on-coming onslaught of the unbearably humid Japanese summer Beer manufacturers in Japan are finding ways to maximise their sales, and big supermarket chain Aeon recently launched a ￥88 ($1) daisan (beer-like drink) onto the market.
Tax on alcohol is (compared to say the UK) very cheap, with whiskeys and… Continue reading
This fantastic new commercial from Sapporo came to my attention through the Mutineer Magazine blog, I’ve yet to see it on Japanese TV. Maybe I’m not watching enough NHK variety shows! (Thankfully I don’t watch any!).
It’s a phenomenal live action/cgi trip through Japanese brewing history and mythology (I guess!) – including sumo wrestlers, geisha taiko drumming and dragons – and is just quite beautiful to watch… Continue reading
Japanese Blue Beer
One of the bigger supermarkets around here (Hankyu) is having a Hokkaido Fair at the moment with speciality food and craft beers from the region.
Hokkaido, for those that don’t know, is the northern most of the 4 main Japan islands, where Sapporo Beer is from (Sapporo city is kind… Continue reading
