The Daily Yomiuri newspaper reported yesterday that Asahi Breweries Ltd. has taken back the top spot in the beer market in Japan after two years in second place to Kirin. Asahi was top in the first half of 2010 with 37.1% of sales followed by Kirin with 36.4%, Suntory 13.4%, Sapporo 12.3% and bravely bringing [...]
With the on-coming onslaught of the unbearably humid Japanese summer Beer manufacturers in Japan are finding ways to maximise their sales, and big supermarket chain Aeon recently launched a ￥88 ($1) daisan (beer-like drink) onto the market. Tax on alcohol is (compared to say the UK) very cheap, with whiskeys and other spirits in off-licenses [...]
This fantastic new commercial from Sapporo came to my attention through the Mutineer Magazine blog, I’ve yet to see it on Japanese TV. Maybe I’m not watching enough NHK variety shows! (Thankfully I don’t watch any!). It’s a phenomenal live action/cgi trip through Japanese brewing history and mythology (I guess!) – including sumo wrestlers, geisha [...]
One of the bigger supermarkets around here (Hankyu) is having a Hokkaido Fair at the moment with speciality food and craft beers from the region. Hokkaido, for those that don’t know, is the northern most of the 4 main Japan islands, where Sapporo Beer is from (Sapporo city is kind of the capital of Hokkaido). [...]
