Posts Tagged Happoshu

A couple of months ago I was the lucky recipient (along with 1.5 million other people in Japan) of this in the post…

Asahi Tasting Package

An Asahi Beer “Pepsi” Challenge Kit. Well, actually it’s an Asahi Happoshu Taste challenge as it’s to mark the release of Asahi’s new Cool

Kirin Lager Beer

Beer sales in Japan have dropped this year apparently due to an unseasonably cool summer…um, was that the really hot, humid summer I just lived through? Unseasonably cool huh?

Kirin won out amongst the big 4 market leaders but only by .6%… Continue reading

Japan has three main kinds of beers:

• Normal lagers (Kirin, Asahi, etc)
• Happoshu (Low Malt beers – less than 67% malt and cheaper than normal lager as tax is lower)
• Third Category Beer (These are “Beerlike” drinks as they are called and the ingredients are soybeans, corn and peas as opposed to malt).

The Third Category Beers are the cheapest of the lot, and as… Continue reading

A couple of new “beers” (actually Happoshu, beer-like drinks) from Asahi and Kirin. The Kirin is one of their 0% alcohol range. Continue reading