This question bugged me for quite a while when I first discovered that Japan has 3 categories of beer, and I don’t mean lager, beer, bitter, etc.
Thankfully, an article in the Daily Yomiuri yesterday cleared it up for me.
The reason Japan has 3 different categories of beer is essentially for tax reasons.
Regular beer which must [...]
It’s Valentines Day soon, and in Japan they do Valentines Day a little different to the West (let’s face it, in Japan they do a lot of things different to the west!).
Here it’s kind of reversed.
Instead of boyfriends, husbands, etc buying flowers, jewellery or lingerie for their respective partners, in Japan it’s the girls job [...]
Well it would appear to be Winter soon in Japan.
I blogged a while ago about Autumn beers in Japan and how Japan and the Japanese people are very seasonal and like to celebrate the changes in seasons with, amongst other things, new kinds of beer.
The first Winter beers have hit the shelves! Despite it [...]
A couple of months ago I was the lucky recipient (along with 1.5 million other people in Japan) of this in the post…
An Asahi Beer “Pepsi” Challenge Kit. Well, actually it’s an Asahi Happoshu Taste challenge as it’s to mark the release of Asahi’s new Cool Draft Happoshu.
In the box there’s a can of the [...]
Beer sales in Japan have dropped this year apparently due to an unseasonably cool summer…um, was that the really hot, humid summer I just lived through? Unseasonably cool huh?
Kirin won out amongst the big 4 market leaders but only by .6% to Asahi (Super Dry didn’t sell well this year).
Suntory Holdings Ltd came third followed [...]
