The Asahi “Pepsi” Challenge

MoIppai — Sun, 25 Oct 2009 04:24:00 +0000

A couple of months ago I was the lucky recipient (along with 1.5 million other people in Japan) of this in the post…

Asahi Tasting Package

An Asahi Beer “Pepsi” Challenge Kit. Well, actually it’s an Asahi Happoshu Taste challenge as it’s to mark the release of Asahi’s new Cool Draft Happoshu.

In the box there’s a can of the Cool Draft, two plastic cups, a score sheet and a hilariously stereotypical instruction sheet which explains that the “wife” is supposed to fill the two cups, one with Asahi Cool Draft and the other with the “husbands” favourite beer behind his back so it’s a blind taste.

Asahi Taste Challenge

I love the overalls she’s wearing.

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Read the rest of The Asahi “Pepsi” Challenge (210 words)

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Post tags: Asahi, Beer, Beer Reviews, Beer tasting, Happoshu, Happousei, Japanese beer, Japanese lager, Taste Challenge

Wine, Beer, Sake, Whiskey Blog at MoIppai » Beer tasting

The Asahi “Pepsi” Challenge