The Daily Yomiuri newspaper reported yesterday that Asahi Breweries Ltd. has taken back the top spot in the beer market in Japan after two years in second place to Kirin. Asahi was top in the first half of 2010 with 37.1% of sales followed by Kirin with 36.4%, Suntory 13.4%, Sapporo 12.3% and bravely bringing [...]
With the on-coming onslaught of the unbearably humid Japanese summer Beer manufacturers in Japan are finding ways to maximise their sales, and big supermarket chain Aeon recently launched a ￥88 ($1) daisan (beer-like drink) onto the market. Tax on alcohol is (compared to say the UK) very cheap, with whiskeys and other spirits in off-licenses [...]
I came home from work the other day and found two new daisan’s (Japanese third-category beers) from Orion Brewery in Okinawa in the fridge. Actually my wife found them in the supermarket that day, Orion Brewery didn’t send me them unfortunately, which would have been nice. Orion beers in mainland Japan are distributed by Asahi [...]
The day after writing about the different sizes of Asahi cans I walked into the “Konbini” (Convenience Store) near my work and saw the new Slim Bottle for Asahi Super Dry and Clear Asahi. These are a convenience store exclusive apparently so you can only find them in your 7-11′s, Family Marts or Lawsons. They’re [...]
