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November 11 2013

The Lakes Distillery’s The One Whisky Doing Quite Well

The other day I published a press release from The Lakes Distillery about their new British Isles blend whisky, The One. Well, it seems it’s doing pretty well.



The Lakes Distillery’s The One surpasses sales target in its first month



The One, the first British blended whisky launched by The Lakes Distillery near Bassenthwaite in the Lake District, has smashed the sales target for its first month.

The British blend, an entirely new concept in blended whiskies, was launched at the Taste Cumbria festival in Cockermouth in the last weekend of September.

The intriguing complexity of The One’s smoky, nutty, spicy taste along with its distinctive, contemporary packaging and innovative branding have been incredibly well received, gaining the interest of whisky journalists and connoisseurs around the world, so much so that The Lakes Distillery, Cumbria’s first whisky distillery for over 100 years, is now set to start exporting The One to Europe and beyond.

Paul Currie, Managing Director of The Lakes Distillery said:

“We had very high hopes for The One, we had put so much thought, love and care into its creation and execution, but even these heady expectations have been well and truly surpassed.
“The One’s strong Cumbrian identity and outstanding packaging really appeal to a very wide audience – not just to whisky experts – which has been pleasing and we were overwhelmed with the local support we received at Taste Cumbria. We now can’t wait for the next phase of The Lakes Distillery’s activity to commence – work at the distillery site. This is a very exciting time for us.”

Renovations will begin at the distillery in early November and production there will start in the Spring. The Lakes Gin will then be launched and next Summer the distillery will open its visitor centre, bistro, bar and shop.
For further information on the Lakes Distillery and to buy The One please visit
www.lakesdistillery.com.



Good work fellas!

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