Budweiser Becomes a European Trademark But Not For Anheuser-Busch
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After 14 years in the courts, the European Union’s top court has ruled that Anheuser-Busch InBev (the American brewery that makes the American version of Buweiser) cannot register “Budweiser” as a trademark in Europe.
This is because Czech brewer Budejovicky Budvar have been making beer since the 13th century in the city of Budweis (now called Ceske Budejovice) and “Budweiser” actually means “From Budweis“. So it makes sense that they should have the rights to it.
It often takes European Courts 14 years to see the blatantly obvious, but they usually get there in the end.
Reviews:
Budejovicky Budvar Czech Premium Lager
Budweiser King of Beers
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