Sapporo Beer Advert – Legendary Biru

This fantastic new commercial from Sapporo came to my attention through the Mutineer Magazine blog, I’ve yet to see it on Japanese TV. Maybe I’m not watching enough NHK variety shows! (Thankfully I don’t watch any!).

It’s a phenomenal live action/cgi trip through Japanese brewing history and mythology (I guess!) – including sumo wrestlers, geisha taiko drumming and dragons – and is just quite beautiful to watch.

Makes a change from the usual J-pop stars and variety “talent” chugging beer and saying “Umai!”.

The standard Sapporo lager (with the black star) is only average I think, but the Premium Yebisu (Red Can) is excellent. (Click the links for my reviews).

• Japan Beer Sales Down But Kirin On Top
• Sapporo Winery to Scale Down Production in Katsunuma
• Asahi Breweries Back On Top
• Blue Beer from Hokkaido Japan