Asahi New Years Lucky Bags

They have this thing they do in Japan after New Years, called Lucky Bags.

Basically, shops, etc make up bags full of stuff which they sell for anything from ￥1000-￥100,000 or more. I read somewhere that this year one firm was selling 2 bags for over a millions that included a robot that they would build that would look just like the purchaser!

Anyway, basically the idea is, you don’t know what’s in the bag, but it’s supposed to be better value – I saw one for in a department store for 2 bottles of wine for ￥10,000 but the value of wines was ￥15,000.
You get the idea.

Digging through some old photos on my pc, I found this from last years which was a Lucky Bag I bought at Nishinomiyha Ebisu Festival from an off-license there.

Four cans of Asahi lager, a beer glass, some curry, some tissues and oddly…some clingfilm.
All for ￥1000 ($10).

Related posts:

• The Asahi “Pepsi” Challenge
• Kirin Overtakes Asahi in 2009
• Old Japanese Kirin and Asahi Posters
• New Years Day For Sake Brewing in Japan