For reasons I’d rather not go into, I receive occasional emails from “Shelf Impact” (from the publishers of Packaging World!). Well, I’m sure you can imagine what a gripping read that is – however I shouldn’t criticise as occasionally something interesting does crop up. 🙂
Like this for example:
Jackson Family Wines in California have recently won the “Overall Package Design” in the 2009 Clear Choice Awards from the Glass Packaging Institue.
Apparently the logo is screen printed in inks that contain platinum flakes…so far so…what.
However if you click the image to see the enlarged close up version it does actually look pretty impressive.
Also the bottle is 1inch taller than your standard 750ml bottle and slightly tapered at the shoulder – apparently this is a subliminal way of expressing quality.
Goes to show, a lot of thought goes into the actual bottle of wine and not just the wine itself.