Kirin Sales Down – Closing 2 Breweries

The Daily Yomiuri has reported that Kirin Holdings (recently reported to be the largest brewery in Japan in terms of output) intends to close 2 breweries next year due to poor sales.

Beer drinking in Japan is on the decline as many younger people are switching to wine and other drinks.

Kirin and Suntory also recently announced that they are planning a merger (Suntory is the third largest brewery in Japan).
Not sure if this a good thing for the Japanese beer market as, let’s face the top breweries tend to make a “generic” product anyway, will this give them the incentive to experiment or just “merge” the two brands of beers?

I have to say though, Suntory Premium Malts and Kirin Lager Beer are two of my favourite Japanese lagers though.

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Related posts on MoIppai :

• Japan Beer Sales Down But Kirin On Top
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