Please Help Japan

Sapporo Off No Zeitaku (オフの贅沢)

Name-wise this is a weird one.

"Off no Zeitku" kind of translates as "Off's Luxury".

But "Off" in Japanese/English means "Reduced" as in low calorie or low sugar, etc. I guess it's "Off" as in "Taken Off"?

I'm not sure, after a while the strange Japanese versions of English start to make sense and you doubt you're English ability when trying to think how you'd say it in "true" English (whatever that is these days).

"Calorie Off" to me now makes perfect sense, and doesn't seem odd these days.

Anyway, I digress...

So this is a Third-category beer with "Reduced Luxury"...or what I think they want to say is, Luxury with Reduced Carbohydrates/Calories as it's 70% "off" carbohydrates and only 28KCal/100ml.

As I said it's a "Happosei" or "Third-Category Beer Like Beverage" and to be fair, it isn't that bad.

It's fairly light, fresh and only a hint of the usual metallic aftertaste you get with happosei.

It's not a bad "Third-category" and it's fairly low calorie so worth concidering for someone dieting or more health conscious I guess.

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